Ysanne Spevack aka Meena Ysanne studied composition, conducting and violin at the Royal College of Music, London in the 1980s, and uses this classical conservatoire training for an extremely diverse output that spans music for orchestra and choir for rock, pop, EDM, TV and film scores. Her given name is Ysanne Spevack, but she has lived and worked under the artist names Mee and Meena Ysanne for much of her career, from 1990 until the present.
Meena's strings and vocal harmonies have graced the world's most esteemed artists from every genre, including Elton John, Tiesto, and Christina Perri, who she toured with throughout the USA. She recorded for Tilda Swinton, Cat Powers, and Michael Stipe, composed music for TV and games, two movie soundtracks (including one for Aaron Eckhart), and music for MoMA, ENO, Peter Sellars, Laurie Anderson, and Psychic TV. She is perhaps best known for her work with The Smashing Pumpkins who she's recorded and toured with, as well as arranging and conducting a 44-piece symphony orchestra for their music.
The largest stadium audience who experienced Meena's orchestral arrangements was in Denmark - an 80,000 people stadium, with Brett Anderson (Suede). The largest live audience for her strings was Adagio for Strings with Tiesto - 100,000 people at PinkPop.
She is currently working on a significant new orchestral project featuring major artists, TBA.
She has been arranging and composing music for over two decades, conducting and recording symphony orchestra and small ensemble music for non-classical projects of all kinds, and has shared studio time with the world's most cherished artists in the USA, Europe and Asia. Her multi-discipline collaborations include her compositions for movies, commercials, live theater, opera and dance, in the UK, Europe, Asia and the States.
Meena's back catalogue of pre-cleared tracks can be streamed HERE.
Since 2016 she has presented her music within immersive sensory experiences called YNTEGRITY, the latest in a long line of solo music projects, from her first album released in 1996 to her most recent 2013 solo release, The Mermaid Song. She recorded and conducted The City of Prague Symphony Orchestra for that project, and sold 24,000 copies in an innovative brand and non-profit partnership.
Her YNTEGRITY experiences launched in New York City in September 2016, combining her own music with music from celebrated guest songwriters Billy Corgan and Shepard Fairey's band NØISE. The experience is featured in Huffington Post, Yahoo! News, Cool Hunting, and in international newspapers from the UK to Singapore.
She presented a TEDxTalk in May 2017.
She composes music for film and TV, including her recent original soundtrack for a Chanel commercial for their 'Gabrielle' bag, which was directed and illustrated by the British designer, Jo Ratcliffe.
She has toured internationally playing violin, viola and cello, notably for Smashing Pumpkins, Christina Perri and Tiesto.
Meena Ysanne composes music based on new and emerging neuroscience, that integrates all the senses. She creates multi-sensory immersive experiences on a foundation of her music. She includes content to trigger the senses - hearing, sight, smell, taste, touch - within her music, creating integrated cohesive experiences that are memorable, emotional and deeply engaging. Her work is based on a deep knowledge of newly emerging neuroscience to create experiences that are rigorously accurate in terms of the development and deployment of ideas.
Meena presented a TEDxTalk in May 2017 about this, which included the premier of a new piece she composed and recorded with the City of Prague Symphony Orchestra, for the color blue, and for the oceans.
Her sensory experiences have been praised internationally, including by The Huffington Post, who called her experiences:
Visit YNTEGRITY to find out more, but first, watch her TEDx Talk here.
Brands have unique communities around them, with unique emotional needs. Music connects communities, and music ignites emotions. That's why music and brands are natural partners, alongside non-profits, who have deeply committed communities, and with emerging technology like AR which also deeply binds with our emotions.
Meena has worked with Whole Foods Market, LUSH Cosmetics, Chanel, Nordstrom, Siemens, Levi's, ZICO (Coca Cola), American Express, Intercontinental Hotels, Ted Baker, British Aerospace, Jaguar, and media clients, including Sony, EMI, Virgin, CAA, BBC, Discovery, Taiwan Television (TTV), M&C Saatchi and BBH.
She works with non-profits including Sea Shepherd Conservation Society, Childfund, and Elton John Aids Foundation.
She has a special interest in how emerging technology can enhance a brand experience, from apps and AR, to sensory tech and IoT, and has strong connections with the international crossmodal community.
Her orchestral music has a unique ability to enhance a sense of luxury while connecting with mainstream audiences - she knows how to push an orchestral sound so it doesn't sound old-fashioned, and instead sounds cool and relevant. That's what makes her sound unique, and a valuable asset for brands and non-profits to connect with interesting and curious hearts and minds.